COMMUNITY AS A FORM OF RESEARCH–
Building on Stone Island’s ongoing exploration of the sub-cultures that shape its global community, the latest chapter features artist Giggs. Captured in the Spring_Summer '025 campaign wearing 5100057 UV-Reactive and 4100016 Mussola Gommata-TC, he speaks about what he wants to be remembered for, advice for his younger self, and what he has learned from his friends.
INDEX
01 VIDEO
02 INTERVIEW
03 WEARING
02 INTERVIEW
Conceived as a form of research dedicated to defining exactly what makes the Stone Island community so distinct, the narrative is further brought to life by unique questions set for each participant.
Question 01 of 100
Who are the artists who inspire you?
When I first started doing music it was Master P, Dr. Dre, Ice Cube. And to this day, I still get inspired by the younger generation. I stay inspired.
Question 05 of 100
Who or what else would you have liked to be?
Honestly, I can’t imagine doing anything else.
Question 08 of 100
Do you have rituals?
I try to read a couple of psalms every day.
Question 10 of 100
What is your favourite movie?
I've got a few: "Goodfellas", "Avengers: Infinity War", “Paid in Full", "Snatch".
Question 24 of 100
What do you want to be remembered for?
Bangers.
Question 36 of 100
What is your favourite city in the world?
I’d have to say home: London. Especially now that I half don’t live here, when I’m back I’m like, “yeah, home.”
Question 39 of 100
What advice would you give your younger self?
I wouldn’t, because I might not be here if I did.
Question 50 of 100
How do you clear your mind?
By walking my dog, Young Colonel.
Question 69 of 100
What have you learned from your friends?
I don’t really listen to other people. I get advice from my son.
Question 79 of 100
Describe your earliest memory.
I can’t even remember things that happened yesterday.
Question 90 of 100
What is a bad habit of yours that you’d like to change?
Sugar.
Question 100 of 100
How do you celebrate your birthday?
For weeks.
03 WEARING
In the campaign, Giggs wears the 5100057 UV-Reactive jumper made of thick viscose-nylon rope whose yarns are integrated with UV-reactive pigments that change colour when exposed to sunlight, and a 4100016 Mussola Gommata-TC jacket. The result of the purest Stone Island research, Mussola Gommata is an exclusive fabric created by laminating ultra-light cotton muslin to transparent polyurethane film, which makes the fabric water and wind resistant. Special double garment dyeing recipes give it particular depth of colour.