COMMUNITY AS A FORM OF RESEARCH–
Rock ‘n’ roll star Liam Gallagher stars in the Autumn_Winter '024-'025 campaign wearing Stone Island pieces that span from the 1980s to now, showcasing a living link between past and present.
INDEX
01 CAMPAIGN
02 INTERVIEW
03 VIDEO
04 IN DETAIL
01 CAMPAIGN
The pieces featured in the campaign, though created decades apart, demonstrate how each collection combines material research and innovation with everyday functionality.
02 INTERVIEW
Conceived as a form of research, a project dedicated to defining exactly what makes the Stone Island community so distinct, the narrative is further brought to life by unique questions set for each of the twelve-strong cohort. Liam Gallagher speaks about his favourite places in the world, advice he would give to his younger self, what he is grateful for, and more.
Question 21 of 100
What do you collect?
Just souls.
Question 28 of 100
What is your favourite season?
Football season.
Question 29 of 100
What is your favourite time of day?
I get up at four or five in the morning. Then I’m just waiting for something fucking spectacular to happen.
Question 36 of 100
What is your favourite city in the world?
Manchester city. And Manchester the city.
Question 38 of 100
Do you prefer the desert, forest, mountain or beach?
Any of them as long as there’s a little cheeky bar.
Question 39 of 100
What advice would you give your younger self?
Life's been great. It’s had its ups and downs. But at the end of the day, you are playing it.
Question 75 of 100
Classic or modern or both?
All this new stuff doesn’t do it for me. It all stems from the past, which is classic.
Question 76 of 100
What do you eat for breakfast?
I have porridge for breakfast, then if I’m feeling really rock ‘n’ roll I’ll have some almonds on it and a bit of honey.
Question 80 of 100
What are you grateful for?
Everything. I fucking love being alive. It’s amazing.
04 IN DETAIL
Material and functional elements including a matte PVC coating and two-tone visor in 75411 Jock-23 and the semi-gloss transparent polyurethane film that reveals the underlying mesh for an ‘under glass’ effect in 71231 Glass Cover-TC render each piece distinctively Stone Island.