COMMUNITY AS A FORM OF RESEARCH–
Building on Stone Island’s ongoing exploration of the sub-cultures that shape its global community, the latest chapter features Better Gift Shop founder and owner Avi Gold. Captured in the Spring_Summer '025 campaign wearing the 4100059 Aluminium Tela_Stone Island Marina hooded jacket, he speaks about what he collects, where he goes for inspiration, and what he has learned from his friends. Discover the new CURATED BY_AVI GOLD playlist created for Stone Island Sound on Apple Music and Spotify.
INDEX
01 VIDEO
02 WEARING
03 INTERVIEW
04 BEHIND THE SCENES
02 WEARING
4100059 ALUMINIUM TELA_STONE ISLAND MARINA
Hooded jacket made of 50Ne pure cotton poplin. It is laminated to an aluminium foil, protected by a second layer of the same poplin. Aluminium lends high thermal insulation, weather resistance and a unique consistency. Treated with a special anti-drop agent.
03 INTERVIEW
Conceived as a form of research dedicated to defining exactly what makes the Stone Island community so distinct, the narrative is further brought to life by unique questions set for each participant.
Question 01 of 100
Who are the artists who inspire you?
Mostly my friends: Alfonso Gonzalez Jr, Gregory Schmata, Chris Lux, Lauren Halsey.
Question 06 of 100
What couldn't you live without?
Hawai'i volcanic water (in the glass bottle).
Question 21 of 100
What do you collect?
Ceramics, Gore-Tex, 90s paraphernalia, technical outerwear and obscure records.
Question 34 of 100
Which maps do you use?
Google.
Question 36 of 100
What is your favourite city in the world?
Toronto.
Question 39 of 100
What advice would you give your younger self?
Don't listen to what people say.
Question 42 of 100
Which building would you like to live in?
The John Baldessari Frank Gehry residence.
Question 54 of 100
Name a book, film, podcast, or video game that changed your life?
Zelda.
Question 55 of 100
Who is the smartest person you know?
Toby Feltwell.
Question 65 of 100
When you need inspiration, where do you go?
Tokyo, Japan.
Question 68 of 100
What did you learn from your grandparents and/or parents?
To never cut corners.
Question 69 of 100
What have you learned from your friends?
Business and friendship don’t mix.
Question 72 of 100
Are you a city or a country person? Or both?
City. Either way I’m just looking at my phone.
Question 80 of 100
What are you grateful for?
Ah, life. And my girlfriend.
Question 89 of 100
What is the most attractive quality in a partner?
Tender loving care.
Question 90 of 100
What is a bad habit of yours that you’d like to change?
Social media.
Question 97 of 100
Do you have a favourite word?
Better.
