Autumn_Winter '024-'025 Collection Peggy Gou

Peggy Gou, DJ & Producer

FW '024-'025

PEGGY GOU

DJ/PRODUCER

COMMUNITY AS A FORM OF RESEARCH

DJ and producer Peggy Gou, who continues to challenge the status quo in becoming the first female community member to be featured in a Stone Island campaign, is captured behind the scenes wearing a 40123 Crinkle Reps R-NY down blouson.

INDEX

  • 01 VIDEO

  • 02 INTERVIEW

  • 03 WEARING

01 VIDEO

PEGGY GOU

00:00

02 INTERVIEW

Conceived as a form of research, each participant answers a unique set of questions, revealing what makes the Stone Island community so distinct. Peggy Gou unveils the quotes she lives by, advice she would give her younger self, what she has learned from friends, and more.


Question 03 of 100

Are there any quotes you live by?

If you don’t ask, you don’t get.


Question 27 of 100

What are you growing?

The 1D answer would be hair and nails. The 3D one would be community. The 4D, myself.


Question 39 of 100

What advice would you give your younger self?

Don’t take rubbish from other people.


Question 51 of 100

What’s something you recently discovered about yourself?

I’m very impatient, but that’s actually something I’ve known for a very long time.


Question 55 of 100

Who is the smartest person you know?

My mum. She’s the wisest woman I know.


Question 69 of 100

What have you learned from your friends?

Don’t give them more than three drinks.


Question 77 of 100

What’s your go-to subject when making small talk?

I usually start with compliments.


Question 80 of 100

What are you grateful for?

My work ethic.


Question 89 of 100

What is the most attractive quality in a partner?

If you make me laugh, I’m yours.

Autumn Winter '024-'025 Collection

THE COMMUNITY

001

FW '024-'025 CAMPAIGN

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002

LIAM GALLAGHER

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003

RUSSELL TOVEY

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004

PHILIPPE STARCK

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005

CARLO RIVETTI

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006

DAVIDE GARZETTI

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