spring-summer-025-collection-avi-gold

Avi Gold for Stone Island, Marina Collection Spring-Summer 2025

SS '025

AVI GOLD

BETTER GIFT SHOP FOUNDER AND OWNER

COMMUNITY AS A FORM OF RESEARCH

Building on Stone Island’s ongoing exploration of the subcultures that shape its global community, the latest chapter features Better Gift Shop founder and owner Avi Gold. Captured in the Spring_Summer '025 campaign wearing the 4100059 Aluminium Tela_Stone Island Marina hooded jacket, he speaks about what he collects, where he goes for inspiration, and what he has learned from his friends. Discover the new CURATED BY_AVI GOLD playlist created for Stone Island Sound on Apple Music and Spotify.

INDEX

  • 01 VIDEO

  • 02 WEARING

  • 03 INTERVIEW

  • 04 BEHIND THE SCENES

01 VIDEO

AVI GOLD

00:00

02 WEARING

4100059 ALUMINIUM TELA_STONE ISLAND MARINA

Hooded jacket made of 50Ne pure cotton poplin. It is laminated to an aluminum foil, protected by a second layer of the same poplin. Aluminum lends high thermal insulation, weather resistance and a unique consistency. Treated with a special anti-drop agent.


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SHOP THE COLLECTION

  • Jacket 4100059 detail, Marina Collection Spring-Summer Stone Island

03 INTERVIEW

Conceived as a form of research dedicated to defining exactly what makes the Stone Island community so distinct, the narrative is further brought to life by unique questions set for each participant.


Question 01 of 100

Who are the artists who inspire you?

Mostly my friends: Alfonso Gonzalez Jr, Gregory Schmata, Chris Lux, Lauren Halsey.


Question 06 of 100

What couldn't you live without?

Hawai’i volcanic water (in the glass bottle).


Question 21 of 100

What do you collect?

Ceramics, Gore-Tex, 90s paraphernalia, technical outerwear and obscure records.


Question 34 of 100

Which maps do you use?

Google.


Question 36 of 100

What is your favorite city in the world?

Toronto.


Question 39 of 100

What advice would you give your younger self?

Don't listen to what people say.


Question 42 of 100

Which building would you like to live in?

The John Baldessari Frank Gehry residence.


Question 54 of 100

Name a book, film, podcast, or video game that changed your life?

Zelda.


Question 55 of 100

Who is the smartest person you know?

Toby Feltwell.


Question 65 of 100

When you need inspiration, where do you go?

Tokyo, Japan.


Question 68 of 100

What did you learn from your grandparents and/or parents?

To never cut corners.


Question 69 of 100

What have you learned from your friends?

Business and friendship don’t mix.


Question 72 of 100

Are you a city or a country person? Or both?

City. Either way I’m just looking at my phone.


Question 80 of 100

What are you grateful for?

Ah, life. And my girlfriend.


Question 89 of 100

What is the most attractive quality in a partner?

Tender loving care.


Question 90 of 100

What is a bad habit of yours that you’d like to change?

Social media.


Question 97 of 100

Do you have a favorite word?

Better.

Behind the scenes: Avi Gold for Stone Island, Spring-Summer 2025 Collection
04 BEHIND THE SCENES
Product detail G100008, aluminum canvas, Stone Island Marina Collection
G100008 ALUMINIUM TELA_STONE ISLAND MARINA
Teaser video New arrivals SS 2025 Stone Island

THE COMMUNITY

001

SS '025 CAMPAIGN

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002

SPIKE LEE

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003

HIDETOSHI NAKATA

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004

GARRETT WILSON

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005

SAM GELLAITRY

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006

ETHAN RUAN

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