COMMUNITY AS A FORM OF RESEARCH–
Stone Island continua a esplorare le sottoculture di cui si compone la sua community globale dedicando il nuovo capitolo ad Avi Gold, fondatore e proprietario di Better Gift Shop, che è ritratto per la campagna Primavera_Estate '025 con la giacca con cappuccio 4100059 Aluminium Tela_Stone Island Marina e racconta degli oggetti che colleziona, dei luoghi che lo ispirano e di ciò che ha imparato dagli amici. Scopri la nuova playlist CURATED BY_AVI GOLD creata per Stone Island Sound su Apple Music e Spotify.
INDICE
01 VIDEO
02 WEARING
03 INTERVISTA
04 DIETRO LE QUINTE
02 WEARING
4100059 ALUMINIUM TELA_STONE ISLAND MARINA
Giacca con cappuccio in popeline di puro cotone 50Ne, laminato su un foglio di alluminio protetto da un secondo strato dello stesso popeline. L’alluminio offre un elevato isolamento termico, protezione dagli agenti atmosferici e una consistenza unica. Trattata con uno speciale agente antigoccia.
03 INTERVISTA
Concepito come forma di ricerca, il progetto indaga quei tratti che fanno unica la community del brand. La narrazione si arricchisce di una serie di domande pensate appositamente per i volti ritratti.
Question 01 of 100
Who are the artists who inspire you?
Mostly my friends: Alfonso Gonzalez Jr, Gregory Schmata, Chris Lux, Lauren Halsey.
Question 06 of 100
What couldn't you live without?
Hawai'i volcanic water (in the glass bottle).
Question 21 of 100
What do you collect?
Ceramics, Gore-Tex, 90s paraphernalia, technical outerwear and obscure records.
Question 34 of 100
Which maps do you use?
Google.
Question 36 of 100
What is your favourite city in the world?
Toronto.
Question 39 of 100
What advice would you give your younger self?
Don't listen to what people say.
Question 42 of 100
Which building would you like to live in?
The John Baldessari Frank Gehry residence.
Question 54 of 100
Name a book, film, podcast, or video game that changed your life?
Zelda.
Question 55 of 100
Who is the smartest person you know?
Toby Feltwell.
Question 65 of 100
When you need inspiration, where do you go?
Tokyo, Japan.
Question 68 of 100
What did you learn from your grandparents and/or parents?
To never cut corners.
Question 69 of 100
What have you learned from your friends?
Business and friendship don’t mix.
Question 72 of 100
Are you a city or a country person? Or both?
City. Either way I’m just looking at my phone.
Question 80 of 100
What are you grateful for?
Ah, life. And my girlfriend.
Question 89 of 100
What is the most attractive quality in a partner?
Tender loving care.
Question 90 of 100
What is a bad habit of yours that you’d like to change?
Social media.
Question 97 of 100
Do you have a favourite word?
Better.
